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Why a Joe Rogan Endorsement Could Help (or Backfire on) Bernie Sanders

The entrepreneur Andrew Yang was struggling in obscurity when, about a year ago, he went on Joe Rogan’s podcast, “The Joe Rogan Experience.”

Almost immediately, the donations started pouring in. Senior members of Mr. Yang’s campaign have said his two-hour interview with Mr. Rogan was responsible for bringing in hundreds of thousands of dollars and significantly raising his profile.

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